If our economy shrunk as result of being washed in the hot water of this recession never to stretch back to its former size, what would happen to your business?

It could do quite well. Perhaps your business could do better than ever. You'd have to make some smart moves, but they are inexpensive moves to make.

You could actually improve your service instead of just talking about it. You could improve quality instead of making 'continuous improvement' an empty slogan. You could add value by valuing your talent and your ...
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Competing with the wrong people may be seriously harming your business. Winning in the wrong situation does far more harm than good.

You cannot simply ignore the state of the economy. Business is tough. But you cannot focus on the down-turn. You must fight to gain market share.

You gain market share in two ways: 1. You take business away from your competitors by out-performing them. 2. You work to increase the total market.

I want to deal with number one in this piece. We'll look at growing the total market ...
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Happy Blooms Day.

Two problems are eating up our economic base.

Greed. I want something for nothing. Give me money for as little effort as possible. Give it to me now.

Laziness. Related to greed. I don't want to change the way I do things. I don't want to do anything extra or difficult even if it leads directly to more business.

The next time you encounter really bad service, make a note of it. Tell everyone you know. Bad service is rooted in greed and laziness. Companies unwilling to correct these two evils ...
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The answer to this question should determine every marketing decision you make.

Do you want all the business you can get or to get all the business you want?

Better get clear on that before you make another business decision.

Chris Reich, Author of TeachU's Business Talk Blog
Chris@TeachU.com