JANUARY, 2010


M&Ms?



No, not the candy. Morbidity & Mortality Conference. It's a rough event.

Sometimes when a patient dies in hospital from other than purely obvious causes, the case is selected for M&M. The doctor responsible for the lost patient stands before his peers and explains the events leading to patient's demise. It's a dreaded process.

Hard questions are asked and judgment questioned. Did you make mistakes? Why did you administer that drug? Why so much? Why so little? ...
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JANUARY, 2010


Attention Ford! Now's Your Time!



I want to see Ford come out swinging as the first step toward actually rebuilding our economy.


NEW YORK – Toyota dealers across the country were swamped with calls Wednesday from concerned drivers but had few answers a day after the company announced it would stop selling and building eight models because of faulty gas pedals.


Ford! Here's what we want.

Give us a decent-sized reliable vehicle that gets reasonable mileage with plenty of power and we'll ...
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JANUARY, 2010


Can You See the Other Side?





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JANUARY, 2010


Let Your People Go!





Good employees won't take a "lateral move" in lieu of more money offered by another firm. If your people are approached by recruiters bearing gifts, they'll take them. The problem needs a better approach than changing a monthly report to a quarterly report. in my experience, many employees would perceive that as a diminishing of their job rather than as the time-saver you intended.

The approach of this article is backwards as it focuses on what ...
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JANUARY, 2010


Practice What Thou Preachest



I'm a strong believer that the most effective marketing is interacting with customers and prospects. Most businesses talk about 'service' but they limit service to solving after sale problems. Few businesses consider interaction with prospects to be part of their service requirements.

I was at the receiving end of a few example transactions this week. One person insisted that a form I made was wrong. I explained over the course of several emails that this person ...
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JANUARY, 2010


Positive Thinking is Killing Us



Positive thinking really is killing us. We spend billions every year on "hope" based medical treatments.. We throw money into stupid 'investments' and 'hope for the best'. We hand money over to religious institutions because that will take us to prosperity. The biggest argument in favor of the two wars the country is fighting at present? Why, we haven't 'won' yet but we will prevail. We actually haven't won a war since World War 2. ...
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JANUARY, 2010


Back in Time: A Marketing Lesson



Data, demonstrations and doughnuts won't make the sale.

Let's say you could go back in time. You invent the pencil and paper and are sure you've got a hit on your hands. This will be huge!

To get this thing off the ground, you invite 100 people to a demonstration of your incredible invention.

The guests arrive, devour your doughnuts and coffee and take their seats. Okay, they are ready to be blown away.

You place a few ...
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JANUARY, 2010


I Saw It In The Funny Pages



Comics aren't just cartoons for kids. There are some brilliant new illustrated, graphic novels that can blow your socks off.

For example, Fun Home: A Family Tragicomic by Alison Bechdel or the brilliant Jimmy Corrigan: The Smartest Kid on Earth by Chris Ware are both superb pieces of the modern "comic book". I've listed some that I've read and highly recommend at the end of this post.

If you want to be moved, learn to tell a ...
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M&Ms? 


Attention Ford! Now's Your Time! 


Can You See the Other Side? 


Let Your People Go! 


Practice What Thou Preachest 


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