FEBRUARY 2010

First, here's a snippet from the closing ceremonies of the Winter Olympics:

Canadian officials ensured there would be some poignancy at the closing ceremony, selecting figure skater Joannie Rochette as their flag bearer. Her mother died of a heart attack hours after arriving in Vancouver last weekend, but Rochette chose to carry on and won a bronze medal, inspiring her teammates and fans around the world.

"Yes, it's been a tough week for me," she said before ...

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George Guidall is a great reader. If you like audio books, try any of the Russian masters read by George. I especially recommend "Crime and Punishment" (Audible.com for your MP3 player.)

What he's talking about here is very important to your business. There is one subtle point that is the key to marketing. If a story is not being told, what voice is heard?

Is your business telling a story?



Chris Reich, Marketing & Business Trainer/Speaker

One of the biggest problems with many American companies is the loss of nimbleness. Corporations are so weighted by forecasts and metrics they no longer can react with agility. I believe too many business decisions are based on looking through the rear-view mirror. 

There are two serious problems with using past data to predict future results. First, historical performance, unless repeatable at will, is no indication of future results. Every investment must caution the potential ...
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This is what happens when dialogue is one sided. There's more than just a parody of Copenhagen here. Similar conversations take place at businesses every day.

Today I want you to think about a question.

At what point in your business sales process does customer service enter the picture?

If I've just heard about your company and need information, is that "customer" service or "pre-sale"?

Now I want you to think about this. Yeah, yeah. Everyone knows this but I rarely see it in practice. Customer service should be a part of every aspect of your business from product design to marketing to ...
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