MARCH 2008


MARCH, 2008


If Your Business Was a Cruise Ship...



A three hour tour?

It's no secret the economy has slowed to a crawl. Just about every business is feeling the pressures of rising costs (energy prices affect everything) and declining sales. It's time to watch expenses but be careful about cutting corners.

When sales drop, it is more important than ever to improve your business. Many businesses will cut expenses to maintain profits. This is the strategy of the least creative of managers. The goal of ...
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MARCH, 2008


Ya Call This a Recession?



It doesn't even look like Illinois.

Unless you've been in a cave for the past two weeks you know that this common corn flake sold for $1,350 on eBay. It was sold by two shysters, I mean sisters, in Virginia who made the "amazing" discovery from within their box of Frosted Flakes. The winning bidder, if paying over a thousand bucks for a single corn flake is winning, is a "trivia" museum.

More like a trivial ...
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MARCH, 2008


Integrity Could Change the Whole Game



But can you measure it?

There are businesses struggling to stay in the game. Margins are shrinking as costs rise. Competition is fierce making it very difficult to raise prices. The game is getting tougher.

Scan the daily business news. Almost weekly there is some big food recall. It's common to see a story about dangerous chemicals found in some product. Companies are being caught and fined for breaking environmental and safety laws. Baseball players are ...
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MARCH, 2008


Something Great Happening at Your Business? Shout About it!



You did what?!

You've decided to improve your customer service. Tell the world. You've cut your delivery time by 20%. Put it on your website.

People are looking for good news and good news is hard to find.

Here's a question that comes up frequently. "If we say we're improving our service, doesn't that imply we currently have lousy service?" Maybe. So what? Do you think that's a secret you're keeping?

People will respond positively knowing you ...
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MARCH, 2008


Your "Cut Cost" Airline!



Herb wouldn't put up with this.

Pictured at left is Southwest Airlines CEO Gary Kelly. In this 2005 photo Mr. Kelly was giving an interview about the importance of integrity in business. He had just been crowned CEO of Southwest Airlines. Remember them? The LOW COST airline?

I guess Gary's integrity was compromised by recent hikes in jet fuel costs because Southwest "missed" required inspections of airplanes for structural cracks. That's bad. Mr. Kelly immediately put three ...
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MARCH, 2008


Why Business Ethics Matter



It was only a couple of sick cows.

Wesland/Hallmark Meat Co. President Steve Mendell backs away from his previous statement that no sick cows made their way into the food supply after being forced to watch undercover video of abuses of cattle at his plant. Mendell watched, head-in-hand as sick cows were forklifted into the slaughter box.

Steve Mendell is pictured in the center of  this AP photo. Take a long look at the cost of declining ...
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MARCH, 2008


Easter Fun...





Sometimes being in business is tough. Sometimes it's important to take a few minutes, relax, and have a little laugh. I'm a fan of David Sedaris and I hope you enjoy this "off topic" 10 minute break.

If you need an excuse to listen to this on company time, consider it a writing lesson. Sedaris is brilliant with words. Let me know if you're not a bit moved at the end. There's a marketing lesson here ...
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MARCH, 2008


And the Dream Died.



Something changed.

When Hillary Clinton won the Ohio primary, the enthusiasm for this election deflated.

This is a business, not a political Blog so put your politics aside and consider this post from a marketing viewpoint.

Obama  has based his campaign on the twin pillars of change and hope. Elections are always about change. Usually the electorate is deciding whether or not they want change. It's pretty clear that this is a change driven election.

Young voters turned out ...
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