JULY 2009

Just about the time you think you've heard everything...

I've been beating the ethics drum lately. Doing the right thing has become so out of style that you can now see Orthodox Hasidim Rabbis being arrested for, speaking of style, trading in counterfeit designer handbags.

No kidding. It's hard not to laugh. Oy vey! Busted for schlepping fake purses?

These guys were involved in some illicit body parts deals deals too---apparently specializing in kidneys.

There are plenty of ...
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Our economy shrunk in the past few months. The mighty shoes the U.S. once filled are now just a size too big. We'll wear thicker socks to compensate and for a while, until the next time we buy shoes, few will notice the change.

I don't write this stuff to address political issues though sometimes I do get pulled into the downdraft. Politics aside, let's just imagine I'm right. Play along.

In our new, thick sock ...
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If your business is a kind which can make sales of varying magnitude, when entering the sales process of a potentially large sale, do you intelligently scale your sales strategy accordingly? Do you even have a sales strategy?

Most companies have a sales process but few have a strategy. A strategy involves smarts. You should invest some smarts in your sales plan.

Let's say your company's average sale is $15,000. Along comes an opportunity, a shot at ...
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Before you start looking for ways to improve your business, look for the things that are harming your business. Fix those first.

Example? Sure.

One bad apple in your customer service department can do a lot of damage. You're not going to "train" someone to provide great service who hates your customers. Get rid of that person. Come on! Take advantage of the recession and make an intelligent, justified cut. Sally, business is slow and we don't ...
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