When you spend on advertising or marketing (they are different things), what do you expect in return?
When you advertise for a return, you're wasting your money. That's a short-sighted approach. Spend $5,000, get $50,000 in sales. Great plan. But it seldom works.
If you consider a solid, interested prospect base as an asset, why not plan your advertising to build on that asset? This requires a different mindset and a totally different focus for your advertising. ... >>full...
[ Posted bymichael cardus, February 26, 2009 8:34 ] Ahh! marketing those crazy kooks spending money on adds that show no direct correlation to results.
While the "talent" make a 25% increase.
Why don't we just call all them "talent" and empower them to be talented
I have really enjoyed your doodles.
[ Posted byChris Reich, February 26, 2009 21:08 ] Thank You! I'm enjoying the experiment with this medium. I had to incorporate the only thing I can actually draw!
Also, I would encourage other to visit Michael's site:
Before you waste money advertising, do this. Show your product to at least 20 people you would consider potential buyers. Offer these 20 people a 25% discount. If none buy, do not waste a cent on advertising. If fewer than 30% accept your "deal", your product, price, market or a combination of these is wrong. Fix it. Try again.
Don't waste money advertising something that is not going to sell. Numbers do not make buyers. Paying ... >>full...
