Fear

I haven't posted in a couple of weeks because I was away from my base on business for the government of New Mexico. (Thank you State of New Mexico! I enjoyed working with everyone.)

Thank you for checking in and thank you for the notes! Yes, I'm well and alive, just haven't had time to write my posts.

I'd like to recommend a book.

This book isn't a business book; it's not even about business.

The book does however ...
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There are two ways to sell: Through Fear or Benefits

Take a look at the election, the bailout, Iraq, global warming---just about everything big happening these days. Notice that fear is used as the primary means of persuasion. If we don't pass the $700 billion bailout, the economy will collapse. If we don't "win" in Iraq, the terrorists will come and get us. If we don't stop producing greenhouse gases every animal on the planet will ...
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Stumble into a conversation about the Presidential election and the topic of fear quickly comes up. McCain scares me. Obama scares me. You'll hear one of these statements almost every time you ask someone about their leanings in this election.

Do we have that much to fear?

I wonder what other areas of our decision making is dominated by fear. If fear, rather than reason, controls so much of American thinking, I doubt the best possible ...
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