Seth godin

Comics aren't just cartoons for kids. There are some brilliant new illustrated, graphic novels that can blow your socks off.

For example, Fun Home: A Family Tragicomic by Alison Bechdel or the brilliant Jimmy Corrigan: The Smartest Kid on Earth by Chris Ware are both superb pieces of the modern "comic book". I've listed some that I've read and highly recommend at the end of this post.

If you want to be moved, learn to tell a ...
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Seth Godin posts today about people making bad decisions based on a lack of scientific thinking. I agree with much of what Seth posits but makes some comments I consider demeaning to the public. Further, he wanders from 'scientific' into political. When we start basing decisions on a particular political dogma and ignore real science, the trouble goes from silly to dangerous.

Not to be critical of Seth, but I have a science background and want ...
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Seth Godin has the gall to suggest we remove righteous indignation from our "toolbox"! Can you believe that?

Imagine! The man has the nerve to actually tell other people how they ought to behave. Well Mr. Godin, if we are to cast away our very effective so-called tool that usually helps us get our way, what would you have us put in its place?

Oh, I can just hear your typical "I'm better than you" response ...
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It's about relationships.

Business today is about relationships. People shop where they have a relationship.

Relationships start with permission. The potential buyer grants permission to enter a dialogue. The business must tread lightly in the early stages of this dialogue. The goal is to build a relationship with the potential buyer. As the prospect learns about your business (you really), the relationship grows or terminates.

If the relationship grows, you gain a customer.

How do you build a ...
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